Creative Manager / Interactive / Visual / UX

• Information Architecture

• User Flows

• Usability Testing

• QA Testing

• Analytics

• Data Visualization

• Agile Frameworks

• Figma, Sketch & Balsalmiq

• Adobe Creative Suite

• Motion Graphics

• Photography & Video

• Microsoft Office & G-Suite

• UX and UI direction and design applied to web, mobile, AR, and VR environments.

• Translate corporate and client goals into design objectives for digital, interactive, and motion products.
• Collaborate with both in-house and offshore cross-functional design, development, product and engineering teams. 
• Create structure and processes to foster interdepartmental collaboration between creative, marketing, public relations, development, and sales. Scale design and development practices across the organization through strategic resourcing, prioritization and system implementation.
• Consult with clients to create and manage project scope, budget, and information architecture on robust interactive products.
• Creative direction and management on interactive, motion, visual and UX projects. 
• Define and build intuitive user interfaces from concept to design, development and usability testing. Evaluate the user interface of new and existing products to make constructive improvements.
• Foster exploratory ideation by pushing problem-solving boundaries through innovative visual design and UX/UCD practices utilizing tools such as Adobe Creative Suite, Figma, Sketch, and Invision. 
• Implement design, front-end development, and tailored CMS solutions for responsive web and email products through full-stack experience, including WordPress, Hubspot, Woocommerce, Shopify, Adobe Experience Manager, etc. 
• Work with SEO and integration teams to maintain optimization goals.
• Manage several online platforms through a plethora of hosting, DNS, and CMS services, as well as formulate and perform monthly maintenance plans. Build custom CMS platforms to spec utilizing HTML, PHP, CSS, Javascript, and specialized API integrations. 
• Demonstrate product concepts to clients through MVP definition, user flows, site mapping, wireframing, design comps and prototypes, as well as train clients on maintaining their own products once delivered.
• Articulate, execute, and deliver design solutions for products across a variety of devices and platforms. 
• Perform QA audits on products including UX suggestions and edits, design and development refinements, security and CMS upgrades, and 508/WCAG compliance.

WebMD / Krames / StayWell

• Responsible for leading and inspiring a global team of talented creatives, encouraging a collaborative work environment and challenging the team to push ideas to the next level.
• Owned the creative direction on national, multi-tier, health and wellness omnichannel marketing campaigns, owning branding, print, digital, motion graphics, and interactive programs used by over 100 million patients, plan members and employees who used StayWell’s products and services.
• Worked closely with Executive Leadership and Marketing on the concept development, rebrand and relaunch StayWell’s corporate identity.
• Built and managed corporate marketing and e-commerce websites using custom code and web templates across various content management systems, including WordPress, HubSpot, Magento, Contentful, and Salesforce marketing cloud. Prototyped and scaled mobile-first design and responsiveness.
• Produced interactive and web content using current web markup (HTML, CSS, JavaScript) and utilized several Content Management Systems (Hubspot, WordPress, Magento, Drupal, Salesforce).
• Owned user-centered direction, including research, prototyping, visibility, and interactivity.
• Worked closely with SEO and Marketing teams involving on-site and off-site optimization, positioning, and A/B testing. Helped establish analytics tools and analyze data. 
• Partnered with cross-functional directors to implement integrated third-party tech systems, including owning a very successful launch of the HubSpot Marketing Automation Tool. 
• Created and implemented branding, identity and user interface on client projects, including style, color, patterns, typography, imagery and layout for products, templates, concepts and mockups.
• Developed interactive products as an Information Architect, Interactive Designer, Product Designer and User Experience Designer.
• Created departmental and cross-departmental processes and procedures, including learning initiatives and evaluating their effectiveness.

• Gained 15 years of experience creating marketing and digital media materials for clients from both B2B and B2C industries.
• Led the creative strategy for a tier 1, multi-billion-dollar telecommunications company through a variety of omnichannel marketing campaigns resulting in a 45% increase in sales. 
• Conceptualized, created and led the development, design and production of product packaging, product launches, branding, websites, video, mobile campaigns, environmental graphics, paid media ads, social media campaigns, event and tradeshow signage.
• Responsible for UX/UI, design, and development of websites and e-commerce sites using HTML, CSS, WordPress, JavaScript and jQuery, mobile responsive techniques, A/B testing, and Flash.
• Created motion graphics used in web, video, Flash, 3D motion graphics, mobile and presentation software.
• Lead email designer responsible for creative concepts, coding, mobile responsive and analytics.
• Shot, edited and delivered photography of corporate meetings, events, and campaign collateral.
• Accountable for outsourced creative development with external vendors to ensure brand consistency and design quality.
• Winner of the GEM Award – Employee of the Year.

• Applied expert graphic design skills to a variety of agency projects, including branding, campaign materials and signage.
• Designed and developed interactive media, including websites, Flash animations and interactive presentations.
• Designed and directed motion graphics and video for agency clients.

Art Director

• Managed four in-house designers and illustrators for a boutique ad agency by planning, assigning and overseeing projects, and creative direction.
• Led teams in the development, design and production of sales-driven, cross-channel marketing campaigns including product launches, brochures, websites, billboards, branding and product packaging.
• Oversaw budgets, creative deliverables and all phases of nationwide ad campaigns.

Graphic Design

Interactive/Multimedia

Fine Arts & Digital Media

Front-End Web Development
User Experience Design

Activision Blizzard, ADT, AECOM, Alabama Power, American Heart Association, American Lung Association, American Red Cross, Ardent Mills, AT&T, ATC Healthcare, Avon, Better Business Bureau, Blue Cross Blue Shield, BP, Caterpillar, Cricket, Diebold, Dine Equity, Duda Paine Architects, Dunkin Donuts, First American, Floor & Decor, FUJI, Golden Peanut, Hanover, Hyster-Yale, Incentive Solutions, JM Family Enterprises, Konica Minolta, Kowa Pharmaceuticals, PM Realty, Krames Patient Education, Marathon, Merck, MOSSA, Leggett & Platt, The Peanut Institute, PetSmart, Pfizer, Phytest, Ricoh, Savin, Sharp, Shell, SOC Telemed, Southern Company, Southwire, State of Wisconsin, StayWell, Time Warner Company, University of Pennsylvania, UPS.